Anybody who aspires to be a marketing professional or an entrepreneur must study the Anna Hazare movement - not only for what it aspires to achieve but, how it is achieving it. Anna Hazare is a brand already that stands for truth, justice, honesty, courage and conviction; a feat very few brands can boast of.
Whenever I hear that some politician reached late to some destination because he/she was stuck in a traffic jam, it strangely makes me happy. The recent news of our Union Finance Minister Pranab Mukherjee getting an unsolicited telemarketing call in the middle of a very serious high-level meeting, made me ecstatic!