There are some issues that stir public emotions and have the power to unite strangers. The recent Anna Hazare movement against corruption is one such example. Many people are supporting the Jan Lokpal Bill without even being aware of the consequences of the same just because it falls under the anti-corruption banner. Anna Hazare’s latest demand of constituting a Right to Recall also runs the danger of being yet another demand that can garner popular support without paying much heed to the adverse consequences.

Brand ‘Anna’

Anybody who aspires to be a marketing professional or an entrepreneur must study the Anna Hazare movement - not only for what it aspires to achieve but, how it is achieving it. Anna Hazare is a brand already that stands for truth, justice, honesty, courage and conviction; a feat very few brands can boast of.

A couple of months back Anna Hazare went on a fast unto death to protest against growing corruption in India. There is no doubt that he has helped highlight the problem that has been ignored for many decades but, inadvertently he has done some damage too. He has set a trend that can have grave consequences.

Our nation’s beloved Bapu is in the news again, thanks to Joseph Lelyveld's controversial book about him and Anna Hazare’s fight against corruption in a true Gandhian style. Since two-thirds of our country’s population is under 35 years, it merits discussion to understand what the Gen Y thinks about the Mahatma? Or perhaps, do they even bother to think about the man who led our country to freedom?